Logistic Component of a Plan Presentation

Finally it’s necessary to focus attention on the logistic component of a plan. The successful execution of a plan always depends on the ability to supply a variety of goods and manpower regularly and on time: fuel, ammunition, spare parts and qualified men. Likewise, when a company introduces a new product, it must have ensured beforehand that it can deliver on time and to specification. When the company fails to do so, not only can the reputation of a company be severely damaged but prospective customers will turn to substitute products or brands and, consequently, these prospective customers will be lost forever. Just as with every part of a plan, the logistics component must have an inherent flexibility in it to be able to cope with the reality of the battlefield (the market), positive or negative.

Case I:

Insurance Company and marketing success

An insurance company did not believe in the possible success of a marketing campaign for the introduction of a new, innovative car insurance policy. When the campaign was launched, it was overwhelmed by the unexpectedly high number of applications for the new policy. Although warned beforehand by its marketing manager, it had abstained from taking adequate organizational preparations to be able to scale the processing of new applications. Many aspiring policy holders had to wait such a long time that they were forced to go to other insurance companies, just to get their car insured in time.

Case II:

Senseo Crema

Logistics problems also beset Philips in 2001 when they introduced their unique “Senseo Crema” coffee machine, as a consequence of its great success. In the beginning buyers had to wait 2 to 3 months before they received their coffee machine. Luckily at that moment there were no competitors offering the same kind of machines.

In the art of war good logistics has always played a decisive role. That is why actions to disrupt the supply lines of the opponents were often a strategic goal in itself. The importance of logistics has to be given due attention in every aspect of planning and decision-making, in the ‘grand strategy’, in the local strategy, as well as in the tactics.

Case III:

Anti shipping war

The submarine warfare conducted by the German Navy in the Second World War was a war ofattrition aimed at the sea routes from the USA to Britain. The supply of Britain, both to keep the bridgehead as well as to prepare for the invasion, was a logistic grand-strategy that was eventually won by the Allies by the introduction of the convoy-system, the development of technical innovations like sonar, radar and by the introduction of the “baby-flattop”65 that would protect the convoys by providing continuous air support.

Case IV:

Afrika Korps (1941/42)

After his victory at Gazala and after the conquest of Tobruk, when the German Marshal Erwin Rommel in June 1942 resumed his march to invade Egypt and reach Alexandria and the Nile, his supply lines became so long (around 900 km) that he suffered great fuel and ammunition shortages. Without this vital fuel, his technically superior tanks became immobile. Moreover, the British successfully disrupted his supply lines over sea from Italy. Finally Rommel, the ‘Desert fox’, was forced to halt his invasion within sight of his ultimate goal.

In the military context logistics influence the functioning of a military organization in several ways:

It influences the “fighting power”;
It influences the resilience of the forces;
It influences the flexibility.
Similar effects can be seen in the industrial enterprise.
To satisfy the logistical demands, armies have stimulated innovation from which we still
profit today.
To name a few:

Napoleon introduced tinned food;
The American Army popularized instant coffee;
The Germans invented the “Jerry can” (strong and leak free fuel containers);
The American Army, to realize its fantastic amphibian operations in the Pacific, developed a series of innovations like the roll-on-and-off-ship, refuelling on the high sea etc.;
Several kinds of mathematical models were developed during World War II to predict required supplies, calculate the loading of ships, etc. (e.g. sequential analysis,queuing algorithms).
In short, the science of war has provided modern management with all kinds of logistic tools that help to manage the supply and delivery requirements of a company more efficiently.
Case V:

The container

The logistic invention with probably the greatest impact on present day logistics is the ‘Container’ -invented after the war (1956). Malcolm Mc Lean (USA) can reasonably claim to be the man who conceived the idea of container shipping to replace the traditional break bulk method of handling dry goods. Containers produced a huge reduction in port handling costs, contributing significantly to lower freight charges and, in turn, boosting trade flows. Almost every manufactured product humans consume spends some time in a container. The container is now of course also intensively employed by the military.

Christmas Present Ideas For The 2010 Holiday Season

The signs of the season are everywhere. The lights are being put up, the greenery is out and people are even practicing singing Christmas carols. This is also a time rushing and planning as people struggle to figure out what to get everyone on their Christmas list. This can be particularly aggravating to some who are unsure what to get everyone on their list. One reason this can be so difficult is that there are simply hundreds of thousands of possibilities out there on what to get and who really has time to sort through it all.

This realization leads to extra stress and a feeling of over-whelmingness which can take away from what should be a great time. To help with these issues and others we have put together a list of some popular Christmas present ideas for the 2010 holiday season. These should help you worry less about what to get as you are able to mark off a couple of gifts off your list. We have made a point to provide examples for all the major buying groups from adults to kids.

The DeLonghi Bar 14 Cafe Treviso Espresso Cappuccino Maker is an excellent gift idea for adults. Both men and women love this one as it performs very well at making a quality cappuccino or espresso in the comfort of your own home. Many people love this feature and are able to cut back on the trips to the local coffee shop.

A second excellent gift idea is the Sony MHS-CM5V Bloggie High Definition Handycam Camcorder. This one is perfect for everyone from teens on up who want to be able to record all the action from family gatherings, vacations, sporting events, and more.

A nice present idea for women is the Canon PowerShot S90 Digital Camera. This digital camera is a very popular one this year because of its lightweight design and ability to deliver quality photos. Customers love its other added features too.

A nice gift idea for boys is the LEGO Duplo Toy Story the Great Train Chase. This hot toy is a favorite because it blends a scene from a popular children’s movie with the love of building with LEGOs.

Finally, the Peppa Pig Fun Phonics Learning Unit is a great gift for girls and boys. This fun learning game will keep them challenging themselves in a fun way as they see all that this pig can do. Mums and Dads will appreciate the value of this educational toy.

Training Your Pet Not to Unwrap Christmas Presents

The yuletide is nearing and that can only mean one thing. Okay, it means a lot of things. Eggnog and pumpkin pie, cinnamon spices, snowflake and flashing light festive displays. Oh, and of course-presents! Who here likes presents? I am pretty sure we all do.

And, while your cat or dog may not admit it to your face, the fact of the matter is they do too. Coming in to a beloved family pet chewing into the freshly wrapped present from or for grandma might cause a slight chuckle, but it usually causes us to be upset. Our pets do not want to upset us, though. And, we do not want to be upset by our pets. So, there are a number of tricks you can use to train your pets not to unwrap presents.

The first and easiest method is also used with small children. Out of sight, out of mind. This is not so much training your pet to not unwrap Christmas presents as it is simply preventing them, but it is effective. Keep presents locked up and away from your pets, and they will not be able to unwrap them.

Some might use technological devices such as mats that cause discomfort and items that causes an annoying sound that can be heard by cats and dogs to keep them at bay. This is the same basic concept. It is not really training the animal, but is it keeping our presents nice and neatly wrapped.

As with any training, you need to start early with your pets. Teach them early on that chewing on a toy is not acceptable. Reward them for being near a present and not chewing on it. Discipline them when they do chew on a present. Provide them with a toy or other distraction that will keep their attention away from the present.

Our pets need to be trained to respect our area and our property. We share our homes, our families, and our lives, but there are some things that are ours. Children learn this early on. It is okay to play with their toys on the floor, but the lamp needs to stay on the table. The same basic concept works with animals. You need to teach them that it is okay to chew on their bone and not presents.

It will take some practice and the easy way out is definitely preventing the animal from getting near the presents. But, if you really want to train your pet not to unwrap presents, it is possible.