When you are hosting a webinar, which means a live presentation, a lot of people tend to forget about the ending. They just care about what happens at the beginning and the middle part, but not the end. What people don’t know is that the end part of the presentation is the most important part of all, as the end allows you to get your audience to do something. If you are presenting a pitch, your aim should be to get people to buy the product from you. Regardless if you are just giving the audience a training that is for free, the end of the webinar should tell the audience what action they should take. The webinar pitch, that is either for training purposes or to get them to buy something, should guide them to what action they need to take next.
There are ways to know if your viewers will follow through on what they have seen. You can do this by giving them a pitch after the training session, in a way that is not pushy, in other words it should be a smooth transition between the two. Make sure the action they take, will only is from one offer you give them. Having a smooth transition means, that there shouldn’t be a pause in following what you have just discussed before leading into your pitch.
If you can pitch what you are selling to your customers in a seamless way, they may not even realize that you are pitching, and from there you will have their attention. When you transition you shouldn’t say goodbye before your pitch, you need to say it at the end.
People tend to get anxious about the pitch, and slip up and say their goodbyes and pause followed by the pitch. There is no need for it to be like that. The session should feel like it is an entire training session, even when you are pitching. It should give the audience the idea that you are helping them with a problem, because they have done this and to help solve this problem you should go here and this is why you need to go to this website.
What will help you with your pitch, is giving someone only one place where they need to go. Giving the audience too many suggestions on where they can get the information, leaves them confused and uninterested. Just getting the audience to go to one web address is difficult enough, without having them go to more than five. Pitch them where they should go next, following the training. This allows them to do the action right then and there.
These are the ways to keep people on the webinar, when you are pitching or on the final close: You need to create a seamless transition, and don’t say goodbye until the end of the kind of action you have given them to do.