Public Speaking – 5 Steps To Get Across Good Information In A 5 Minute Presentation

The five-minute presentation can be a powerful tool to market your business. But what can you get across in just five minutes? A lot! Follow these five steps to make the most of your five minutes in the spotlight:

1. Pay Attention to Your First Impression

Your audience will make a decision about you within the first 10 seconds of your presentation. So first pay attention to looking the part. Dress like a business owner, not to do the job you do when you are at work. My husband is a personal trainer with his own business; he wears a sweat suit to work. But when he delivers a presentation about fitness, he dresses in a business casual look wearing twill pants and a sport coat over a button down or polo-type shirt with his logo embroidered on it. He dresses the part of a business owner, not a jock from the gym.

2. Have a Point

Make sure you know what you want to accomplish with your five minutes other than simply “getting through it.” Do you want your audience members to sign up for your newsletter? Buy your book or e-book? Call you for a free consultation? Be clear on what you want from your audience.

3. Don’t Wing It

Just because it’s “only five minutes” doesn’t mean this speech is less important than a longer presentation. In order to be sure you get in the information you want to share, be prepared so you will be less likely to forget an important point.

4. Don’t Take Advantage

Five minutes means just that — five minutes. Not 10 or 15 minutes. Many event planners will stop you if you go overtime, so don’t. Even those who don’t stop you will resent you taking more time from the meeting schedule than you were allotted. This is yet another reason to practice: to see how long it takes you to get through your speech.

5. Provide Value in Your Speech

Do not sell during your entire five minute presentation. Save that for the last 45 seconds or so. The rest of your speech should be used to build your credibility by showing the value you can offer. Provide some helpful bit of information; answer a frequently asked question with specific how-to advice; or show a step-by-step process of how your audience members can solve a problem they may have related to your business.

By following these steps you’ll be sure to have success with your next five minute presentation.